My Yack Journey – Radio Silence!

by | Jan 11, 2019 | Advertising and Media

I think I should preface this with an apology, 6 months since the last update and you would be forgiven for believing I had gone radio silent and fallen off the grid!

So, if you can excuse my tardiness, I felt it was about time I put out an update and let everyone know how things are developing.

The past 6 months have been challenging, there can be no denying that, but would you expect any less! Starting with building a network, getting to grips with the Yack platform myself and getting to speak with the right people, amongst other bits, it has been a period of success and failures, which I would rather see as learnings as opposed to failures since nothing is truly a failure if you learn from it!

We have revised how we look to contact and connect with people, from initially being a little over zealous in our enthusiasm to connect with people on LinkedIn to sending the wrong kind of emails or, when speaking with people, being too excited to talk about what we can do for people and how awesome with feel our product is.

Through trial and error, reflection of the processes, looking at how I am working personally we realised that in our enthusiasm and excitement to share what we have developed we were not taking enough time to understand the people we were connecting to, how they work and what their challenges were.

In truth nothing could be more important!

It is vital that we understand the people and the businesses we connect with and talk to. That take the time to ask how they currently work, appreciate what currently works for them as well as what doesn’t and ultimately to listen.

We changed the way we connected with people on LinkedIn, from a lot of requests to connect to people to following, reading posts, sharing and engaging with people. As a result, I now have more interactions on the platform than ever before.

We changed our emails away from what our product is and how we could help companies to asking them what their values are, what is important to them and asking for feedback. Once again, the engagement from people has gone up.

We now have more demonstration video’s on Youtube with plans to add more alongside updates and various other videos. We have begun using social media accounts on Facebook, Twitter and Instagram to build places where we can engage with others and they can engage with us.

By adjusting the way we approach and engage with others we have had lots of feedback on the platform, requests for additional features to be added and more people taking the time to try out the platform and see if it is something that can help make their jobs easier and more efficient.

None of this would have been possible if we didn’t take the time to listen and understand!

It is very easy to get wrapped up in your product or service and easy to get carried away by your understandable excitement and enthusiasm but if there is one thing I have learnt more than anything else these last 6 months it is this:


Listen, Listen and Listen!


Your customers will certainly appreciate the fact that you do.

I promise not to go radio silent for so long next time.

Paul, out!


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